Ok finished the home and garden show for the fall. After returning from Afghanistan (after 15 months) I have invested roughly $2600 (2000 pieces of rack cards & tri-fold brochures, logo's & shirts, 3 panel banner stand, contracts etc..) to get this far.
Granted many are not in a position to do what I have done but I want to share my successes so far with everyone. I bought Guerilla Marketing textbook and will be following thru with those principles. I joined the Chamber of Commerce here locally and will be networking thru that organization.
I had a great response...mainly chatted with females about the service. Talked to one insurance agent who stated he would follow up with a phone call this week. One lady asked about inventorying a church & acccessories. Also had a contractor who is looking for this service for his new company/service he is starting...so those contacts and others were encouraging!!
First and foremost I will be contacting Ins. agents (Independent agents FIRST) FACE TO FACE here and in surrounding cities. Alot of fires have happened around my city in the last year and a half so things are still fresh in everyones mind. What I plan to do is offer a complimentary business inventory for each ins. agent's office if they will let me place brochures in their offices.
If I get any business from their office then I will be sharing a brochure from the National Association of Ins. Commissioners and then RECOMMENDING the homeowner set an appointment to have an insurance check up. This way the agent came up-sell them on ins.
I am setting up for a Jan. 2010 show in Sacramento, CA. This show is the biggest of the spring there and I will be back in YC for a spring show there also.
