Fred, on another forum I used to mod, we would get articles from members ... written and submitted by them.  These articles would be written by members who were expert in their area.  (Example: an article written on "Starting a New Website in Dreamweaver" written by a member who was a beta tester for Macromedia.)

Maybe you could do a similar offer here.  ??

If a member is an 'established' home inventory specialist and they submitted an article on, say, "Top 10 Marketing Techniques" ... and you 'approve' the article, that person would be published here .... and get a discount for their next years membership to your organization or maybe another kind of discount.

Just an idea to help promote your product, as well as help your members grow their business.

Jules