Len, Excellent news! Free publicity is great and also a good time to contact some more home related businesses in the area to form relationships and obtain referrals.
I established photoProof Digital in Oct of last year and finally got the Kansas city paper to publish some info on the business. Not quite the angle I was looking for, but any free publicity is welcome. It has generated some calls right away from interested parties, so being persistant about the uniqeness of this service is helpful in getting the press interested. http://www.kansascity.com/business/story/1140631.html